In the “Collaborate” logic, the main focus is on high-performing teams in a highly collaborative work environment in which employees maintain personal relationships and cohesion among each other is strongly encouraged.

• Basic Orientation:
  Development, teamwork, participation, consensus building – doing things that last
• Role and Behavior of Managers:
  Managers are seen as mentors, facilitators, and role models who also consistently promote interdisciplinary cooperation in teams.
• Dealing with Each Other:
  Interaction with each other is characterized by a high level of commitment and mutual appreciation.
• “Organizational Glue”:
  The organization is held together by loyalty and tradition based on shared values.
• Success Criteria:
  Criteria for success are sensitivity towards customers (internal and external) and their needs and requirements, as well as a high sense of responsibility for people in general.

The main focus of the “Create” logic is on a strong, dynamic, entrepreneurial, and creative working environment. These organizations are very flexible and open to the outside world (open systems). Flexibility, creativity, and courage are emphasized.

• Basic Orientation:
  Breakthrough, individual initiative, and freedom – do things first
• Role and Behavior of Managers:
  Managers are seen as risk-taking innovators.
• Dealing with Each Other::
  Interaction with each other is dynamic and creative employees act in an entrepreneurial manner. The “create” logic promotes employees’ willingness to take risks in order to create something new. Failures do not lead to sanctions but are used for organizational learning by being intensively evaluated.
• “Organizational Glue”:
  The binding glue that holds the organization together is the commitment to experiment and innovate. What counts is the personal commitment, initiative, and freedom of the employees.
• Success Criteria:
  Success means creating new and unique products, services, or innovative solutions and being perceived as a pioneer. Focus topics are trendsetting, the pioneering role, growth, and the development of new sources.

The main focus of the “Compete” logic is on consistent market orientation, “rational goals,” performance, and measurable results. Organizations that focus on this logic are characterized by unwavering competition.

• Basic Orientation:
  Performance, productivity, efficiency, competitiveness – do things fast
• Role and Behavior of Managers:
  The managers are fighters, demanding, and also resilient.
• Dealing with Each Other:
  The interaction with each other is performance- and goal-oriented. Consistent goal management is pursued and great care is taken to complete the work.
• “Organizational Glue”:
  Organizational cohesion is shaped by emphasizing and rewarding success and profit as well as a good reputation in the market. In the long term, employees focus on competitive activities and the achievement of measurable goals.
• Success Criteria:
  Success is defined in terms of market share and market penetration. Competitive prices and market leadership play a major role in this.

The main focus of the “Control” logic is on a highly formalized and structured work environment and process orientation.

• Basic Orientation:
  Security, consistency, predictability, reliability, complete records – do things right
• Role and Behavior of Managers:
  The managers are talented in coordination and organization and take pride in creating and implementing efficient processes and standards.
• Dealing with Each Other:
  The logic of “control” promotes that standardized procedures determine what employees have to do. Stability and control are important means of maintaining functionality. Interactions are formal, polite and characterized by clear responsibilities.
• “Organizational Glue”:
  Ensuring a smoothly functioning organization is the most important thing. Formal rules and policy documents hold the organization together. The focus is on stability, performance, and efficient and smoothly running processes. Deviations and special solutions are consistently eliminated.
• Success Criteria:
  Success is defined in terms of reliable delivery, smooth operations, and low costs.